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Results 1 - 50 of 155  for Everything (Includes Articles)

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1
Effective advertising understanding when, how, and why advertising works
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Effective advertising understanding when, how, and why advertising works

Gerard J. Tellis 1950-

c2004

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2
All customers are irrational understanding what they think, what they feel, and what keeps them coming back
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All customers are irrational understanding what they think, what they feel, and what keeps them coming back

William J. Cusick

c2009

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3
Consumer choice
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Consumer choice

G. R. Foxall

1983

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.3 .F642 1983 )()

4
Acknowledging consumption a review of new studies
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Acknowledging consumption a review of new studies

Daniel Miller 1954-

1995

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5
Critics, ratings, and society : the sociology of reviews
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Book
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Critics, ratings, and society : the sociology of reviews

Grant Blank author.

2007

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6
Organic production and food quality a down to earth analysis
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Book
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Organic production and food quality a down to earth analysis

Robert Blair 1933-

2012

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7
Diversity in advertising : broadening the scope of research directions
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Book
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Diversity in advertising : broadening the scope of research directions

Jerome D. Williams 1947- editor.; Wei-Na Lee 1957- editor.; Curtis P. Haugtvedt 1958- editor.

2004

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8
Patients, consumers and civil society
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Book
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Patients, consumers and civil society

Susan Chambre Corporate Author Susan Maizel Chambré; Melinda Goldner

2008

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9
Your customers' perception of quality : what it means to your bottom line and how to control it
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Book
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Your customers' perception of quality : what it means to your bottom line and how to control it

Baboo Kureemun author. Robert Fantina author.

2011

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10
The trend forecaster's handbook
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Book
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The trend forecaster's handbook

Martin. Raymond

2010

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11
Marketing to millennials reach the largest and most influential generation of consumers ever
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Marketing to millennials reach the largest and most influential generation of consumers ever

Jeff. Fromm Christie Garton

2013

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12
Where am I wearing? a global tour to the countries, factories, and people that make our clothes
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Book
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Where am I wearing? a global tour to the countries, factories, and people that make our clothes

Kelsey Timmerman 1979-

2nd ed.. c2012

Online access

View 2 versions
13
Food markets : consumer perceptions, government regulations and health impacts
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Food markets : consumer perceptions, government regulations and health impacts

Peggy Vaughn editor.

2016

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14
Millennials with kids : marketing to this powerful and surprisingly different generation of parents
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Book
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Millennials with kids : marketing to this powerful and surprisingly different generation of parents

Jeff Fromm author. Marissa Vidler author.

2015

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15
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The importance of country of or[i]gin in buyer perception of quality : an averaging information integration perspective

C. Min. Han University of Detroit. College of Business and Administration

1987?

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.3 .H34 )()

16
Storytelling-case archetype decoding and assignment manual (SCADAM)
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Book
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Storytelling-case archetype decoding and assignment manual (SCADAM)

Arch G. Woodside author. Suresh C. Sood author.

First edition.. 2016

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17
Organizational surveys : tools for assessment and change
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Book
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Organizational surveys : tools for assessment and change

Allen I Kraut

1st ed.. c1996

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 58.9 .O737 1996 )()

18
Managing customers as investments : the strategic value of customers in the long run
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Managing customers as investments : the strategic value of customers in the long run

Sunil Gupta 1958- Donald R Lehmann

c2005

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HC 79 .C6 G86 2005 )()

19
YouthNation Building Remarkable Brands in a Youth-Driven Culture
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YouthNation Building Remarkable Brands in a Youth-Driven Culture

Matt. Britton

2015

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20
Customer visits : building a better market focus
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Customer visits : building a better market focus

Edward F. McQuarrie

c1993

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.1263 .M37 1993 )()

View 2 versions
21
Consumer-centric category management : how to increase profits by managing categories based on consumer needs
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Book
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Consumer-centric category management : how to increase profits by managing categories based on consumer needs

A.C. Nielsen Company John Karolefski; Al Heller

c2006

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5429 .K296 2006 )()

22
The new market leaders : who's winning and how in the battle for customers
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Book
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The new market leaders : who's winning and how in the battle for customers

Frederik D. Wiersema (Frederik Derk)

c2001

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.5 .W574 2001 )()

23
Material change : design thinking and the social entrepreneurship movement
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Book
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Material change : design thinking and the social entrepreneurship movement

Eve. Blossom

2012

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24
The laws of choice : predicting customer behavior
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Book
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The laws of choice : predicting customer behavior

Eric Marder 1925-

1997

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.3 .M273 1997 )()

25
The silver market phenomenon : marketing and innovation in the aging society
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Book
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The silver market phenomenon : marketing and innovation in the aging society

Florian Kohlbacher; Corstatt Herstatt

2. ed.. 2011

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5414 .S55 2011 )()

26
Ten key customer insights : unlocking the mind of the market
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Book
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Ten key customer insights : unlocking the mind of the market

Robert Schieffer

c2005

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.32 .S33 2005 )()

27
Longing, belonging, and the making of Jewish consumer culture
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Book
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Longing, belonging, and the making of Jewish consumer culture

Gideon Reuveni; Nils H Roemer; Institute of Jewish Studies (London, England)

2010

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28
From mind to market : reinventing the retail supply chain
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Book
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From mind to market : reinventing the retail supply chain

Roger D. Blackwell

1st ed.. c1997

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.55 .B58 1997 )()

29
The customer marketing method : how to implement and profit from customer relationship management
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Book
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The customer marketing method : how to implement and profit from customer relationship management

Jay Curry 1939- Adam Curry 1964-

c2000

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.5 .C828 2000 )()

30
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Determinants of consumer demand for house furnishings and equipment.

Vernon G. Lippitt

1959

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD9773.A2 L5 )()

31
Behavioral and management science in marketing
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Book
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Behavioral and management science in marketing

Harry L Davis; Alvin J Silk; Victor J Cook; Institute of Management Sciences. College on Marketing

c1978

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415 .B424 )()

32
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships
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Book
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Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships

William J. McEwen

1st ed.. c2005

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.32 .M396 2005 )()

33
How do businesses use customer information? Is the customer's privacy protected? : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Seventh Congress, first session, July 26, 2001.
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Book
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How do businesses use customer information? Is the customer's privacy protected? : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Seventh Congress, first session, July 26, 2001.

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection

2001

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34
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Emotional decisions : tradeoff difficulty and coping in consumer choice

Mary Frances. Luce James R Bettman; John W Payne

c2001

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.32 .L83 2001 )()

35
The caterpillar doesn't know : how personal change is creating organizational change
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The caterpillar doesn't know : how personal change is creating organizational change

Kenneth R. Hey 1944- Peter D. Moore 1943-

1998

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 58.8 .H494 1998 )()

36
Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about
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Book
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Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about

Kate Newlin

c2009

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 69 .B7 N42 2009 )()

37
You are what you choose : the habits of mind that really determine how we make decisions
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Book
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You are what you choose : the habits of mind that really determine how we make decisions

Scott De Marchi James Hamilton 1961-

2009

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.32 .D43 2009 )()

38
Know your customer : new approaches to understanding customer value and satisfaction
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Book
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Know your customer : new approaches to understanding customer value and satisfaction

Robert B. Woodruff Sarah Gardial 1957-

1996

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.32 .W66 1996 )()

39
What Chinese want : culture, communism, and China's modern consumer
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Book
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What Chinese want : culture, communism, and China's modern consumer

Tom Doctoroff

c2012

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.33 .C6 D634 2012 )()

40
Hooked : how to build habit-forming products
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Hooked : how to build habit-forming products

Nir Eyal author. Ryan Hoover author.

2014

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.153 .E93 2014 )()

41
Hidden in plain sight : how to find and execute your company's next big growth strategy
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Book
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Hidden in plain sight : how to find and execute your company's next big growth strategy

Erich Joachimsthaler 1956-

c2007

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.153 .J63 2007 )()

42
Product-country images : impact and role in international marketing
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Book
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Product-country images : impact and role in international marketing

N. G Papadopoulos (Nicolas G.), 1946-; Louise Heslop

c1993

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.122 .P76 1993 )()

43
Imagining consumers : design and innovation from Wedgwood to Corning
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Book
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Imagining consumers : design and innovation from Wedgwood to Corning

Regina Lee Blaszczyk

c2000

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 9620.5 .T333 U63 2000 )()

44
Niche selling : how to find your customer in a crowded market
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Niche selling : how to find your customer in a crowded market

William T. Brooks 1945-

c1992

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5438.25 .B745 1991 )()

45
The right sensory mix : targeting consumer product development scientifically
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Book
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The right sensory mix : targeting consumer product development scientifically

Diana Derval

c2010

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.32 .D46 2010 )()

46
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The Women behind the market

1962-63

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.3 .S5 )()

47
Ethnography for marketers : a guide to consumer immersion
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Book
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Ethnography for marketers : a guide to consumer immersion

Hy Mariampolski

c2006

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.2 .M3164 2006 )()

48
Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism
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Book
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Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism

Margaret M. Polski

c2009

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HB 846.8 .P656 2009 )()

49
Emotional branding : the new paradigm for connecting brands to people
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Book
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Emotional branding : the new paradigm for connecting brands to people

Marc Gobé

c2001

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 69 .B7 G62 2001 )()

50
All Customers Are Irrational : Understanding What They Think, What They Feel, and What Keeps Them Coming Back