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Results 1 - 50 of 137  for Library Catalog (Excludes Articles)

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1
Advertising, the uneasy persuasion : its dubious impact on American society
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Advertising, the uneasy persuasion : its dubious impact on American society

Michael. Schudson

c1984

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 S38 1984 )()

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2
Brought to you by : postwar television advertising and the American dream
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Brought to you by : postwar television advertising and the American dream

Lawrence R. Samuel

1st ed.. 2001

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 6146 .T42 S25 2001 )()

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3
Advertising media sourcebook and workbook
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Book
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Advertising media sourcebook and workbook

Arnold M. Barban Donald W Jugenheimer; Lee F Young

1975

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 B327 )()

4
Broadcast advertising : a comprehensive working textbook
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Book
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Broadcast advertising : a comprehensive working textbook

Sherilyn K. Zeigler Herbert H Howard

3rd ed.. 1991

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 6146 .B74 Z44 1991 )()

5
Exploring advertising
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Book
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Exploring advertising

Otto Kleppner 1899-1982. Irving Settel

1969, c1970

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF5823 .K4514 )()

6
The mirror makers : a history of American advertising and its creators
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Book
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The mirror makers : a history of American advertising and its creators

Stephen R. Fox

1st ed.. 1984

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 F66 1984 )()

7
Advertising in America : the first 200 years
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Book
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Advertising in America : the first 200 years

Charles A. Goodrum Helen Dalrymple

1990

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 G64 1990 )()

8
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Book
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They laughed when I sat down : an informal history of advertising in words and pictures.

Frank Rowsome

[1st ed.]. 1959

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 R6 )()

9
A decade of radio advertising
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Book
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A decade of radio advertising

Herman S. Hettinger (Herman Strecker), 1902-1972.

1971

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 6146 .R3 H4 1971 )()

10
Material Type:
Book
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Call to market.

Cliff Knoble 1892-

1964, c1963

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5810 .K55 A3 )()

11
Advertising the American dream : making way for modernity, 1920-1940
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Book
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Advertising the American dream : making way for modernity, 1920-1940

Roland Marchand

c1985

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 M26 1985 )()

12
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Book
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The gospel according to Madison Avenue

R. C. Hutchinson (Ray Coryton), 1907-1975

1969

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 H97 )()

13
Material Type:
Book
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Madison Avenue, USA.

Martin Mayer 1928-

[1st ed.]. 1958

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 M3 )()

14
Advertising in the 60s : turncoats, traditionalists, and waste makers in America's turbulent decade
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Book
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Advertising in the 60s : turncoats, traditionalists, and waste makers in America's turbulent decade

Hazel G. Warlaumont 1938-

2001

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 W37 2001 )()

15
Ads, fads, and consumer culture : advertising's impact on American character and society
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Book
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Ads, fads, and consumer culture : advertising's impact on American character and society

Arthur Asa Berger 1933-

c2000

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5823 .B438 2000 )()

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16
Material Type:
Book
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How it was in advertising : 1776-1976

1976

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 A7 )()

17
The radio & television commercial
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Book
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The radio & television commercial

Albert C. Book Norman D Cary; Stanley I Tannenbaum

2nd ed.. c1984

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 6146 .B74 B66 1984 )()

18
Material Type:
Book
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Subliminal seduction : ad media's manipulation of a not so innocent America

Wilson Bryan Key 1925-2008.

1974, c1973

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 K48 1974 )()

19
Image makers : advertising, public relations, and the ethos of advocacy
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Book
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Image makers : advertising, public relations, and the ethos of advocacy

Robert Jackall Janice M Hirota

2000

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 J33 2000 )()

20
Material Type:
Journal
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National advertising investments.

Leading National Advertisers, inc.; Magazine Advertising Bureau, inc.

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5802 .N3 )()

21
How to market to consumers : 10 ways to win
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Book
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How to market to consumers : 10 ways to win

John A. Quelch

c1989

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.1 .Q45 1989 )()

22
Emperors of adland : inside the advertising revolution
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Book
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Emperors of adland : inside the advertising revolution

Nancy Millman

c1988

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 6182 .U5 M56 1988 )()

23
Mediaspeak : three American voices
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Book
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Mediaspeak : three American voices

Roy F. Fox

2001

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HN 90 .M3 F69 2001 )()

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24
Material Type:
Journal
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Business publication rates and data.

Standard Rate & Data Service

195?

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5905 .S723 ) and other locations()

25
Personalities and products a historical perspective on advertising in America
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Book
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Personalities and products a historical perspective on advertising in America

Edd. Applegate

1998

Online access

26
The rise of advertising in the United States a history of innovation to 1960
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Book
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The rise of advertising in the United States a history of innovation to 1960

Edd. Applegate

c2012

Online access

27
The tangled web they weave : truth, falsity, and advertisers
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Book
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The tangled web they weave : truth, falsity, and advertisers

Ivan L. Preston 1931-

c1994

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (KF 1614 .P74 1994 )()

28
Fables Of Abundance Cultural History of Advertising in America
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Book
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Fables Of Abundance Cultural History of Advertising in America

Jackson. Lears

1995

Online access

29
The great American blow-up : puffery in advertising and selling
Material Type:
Book
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The great American blow-up : puffery in advertising and selling

Ivan L. Preston 1931-

1975

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 P68 1975 )()

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30
Television : the business behind the box.
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Book
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Television : the business behind the box.

Les Brown 1928-

[1st ed.]. 1971

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HE 8700.8 .B75 )()

31
Advertising and popular culture : studies in variety and versatility
Material Type:
Book
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Advertising and popular culture : studies in variety and versatility

Sammy R Danna (Sammy Richard), 1934-

c1992

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 A619 1992 )()

32
Audience economics media institutions and the audience marketplace
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Book
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Audience economics media institutions and the audience marketplace

Philip M. Napoli

c2003

Online access

33
The spot : the rise of political advertising on television
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Book
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The spot : the rise of political advertising on television

Edwin Diamond Stephen Bates 1958-

c1984

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (JF 2112 .A4 D53 1984 )()

34
Successful marketing to the 50+ consumer : How to capture one of the biggest and fastest-growing markets in America
Material Type:
Book
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Successful marketing to the 50+ consumer : How to capture one of the biggest and fastest-growing markets in America

Jeff Ostroff

c1989

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.1 .O87 1989 )()

35
The sounds of capitalism advertising, music, and the conquest of culture
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Book
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The sounds of capitalism advertising, music, and the conquest of culture

Timothy Dean. Taylor

2012

Online access

36
Food is love food advertising and gender roles in modern America
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Book
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Food is love food advertising and gender roles in modern America

Katherine J. Parkin

2006

Online access

37
Material Type:
Journal
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Adweek (2003)

2003-

Online access

38
Advertising slogans of America
Material Type:
Book
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Advertising slogans of America

Harold S. Sharp

1984

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 6135 .S53 1984 )()

39
Advertising and culture : theoretical perspectives
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Book
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Advertising and culture : theoretical perspectives

Mary Cross 1934-

1996

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 A6177 1996 )()

40
Material Type:
Book
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Creative people at work

Edward Buxton

c1975

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5827 .B88 )()

41
From submarines to suburbs : selling a better America, 1939-1959
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Book
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From submarines to suburbs : selling a better America, 1939-1959

Cynthia Lee Henthorn 1963-

c2006

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.1 .H463 2006 )()

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42
Sharing for understanding : proceedings of the annual conference of the American Academy of Advertising, 1977
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Book
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Sharing for understanding : proceedings of the annual conference of the American Academy of Advertising, 1977

American Academy of Advertising. Gordon E Miracle

c1977

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 A69 1977 )()

43
But wait-- there's more! : tighten your abs, make millions, and learn how the $100 billion infomercial industry sold us everything but the kitchen sink
Material Type:
Book
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But wait-- there's more! : tighten your abs, make millions, and learn how the $100 billion infomercial industry sold us everything but the kitchen sink

Remy Stern

1st ed.. c2009

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 6146 .T42 S842 2009 )()

44
Spam and its effects on small business : hearing before the Subcommittee on Regulatory Reform and Oversight of the Committee on Small Business, One Hundred Eighth Congress, first session, Washington, DC, October 30, 2003.
Material Type:
Book
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Spam and its effects on small business : hearing before the Subcommittee on Regulatory Reform and Oversight of the Committee on Small Business, One Hundred Eighth Congress, first session, Washington, DC, October 30, 2003.

United States. Congress. House. Committee on Small Business. Subcommittee on Regulatory Reform and Oversight J. Howard Beales

2003

Online access. The library also has physical copies.

45
Advertising on trial consumer activism and corporate public relations in the 1930s
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Book
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Advertising on trial consumer activism and corporate public relations in the 1930s

Inger L. Stole

c2006

Online access

46
Advertising and society : an introduction
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Book
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Advertising and society : an introduction

Carol J. Pardun editor.

2nd ed.. 2014

Online access

47
Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 1990s
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Book
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Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 1990s

James N. Dertouzos 1950- Steven Garber 1950-

2003

Online access

48
Jewish mad men : advertising and the design of the American Jewish experience
Material Type:
Book
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Jewish mad men : advertising and the design of the American Jewish experience

Kerri P. Steinberg 1959- author.

2015

Online access

49
Under the radar : talking to today's cynical consumer
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Book
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Under the radar : talking to today's cynical consumer

Jonathan Bond 1957- Richard Kirshenbaum 1961-

c1998

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5813 .U6 B595 1998 )()

50
American mass media : industries and issues
Material Type:
Book
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American mass media : industries and issues

Robert Atwan Barry Orton; William Vesterman 1942-

1st ed.. c1978

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HN 90 .M3 A85 )()