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21 Results  for Library Catalog (Excludes Articles)

Result Number Material Type Add to My Shelf Action Record Details and Options
1
Marketing straight to the heart
Material Type:
Book
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Marketing straight to the heart

Barry Feig

c1997

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.3 .F393 1997 )()

View 2 versions
2
Brand loyalty : measurement and management
Material Type:
Book
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Brand loyalty : measurement and management

Jacob Jacoby Robert W Chestnut

c1978

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.3 .J32 )()

3
Brand imitation
Material Type:
Book
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Brand imitation

S. S. Kaptan Sanjay Pandey

2nd ed.. 2010

Online access

4
Brand failures : the truth about the 100 biggest branding mistakes of all time
Material Type:
Book
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Brand failures : the truth about the 100 biggest branding mistakes of all time

Matt Haig

2nd ed.. 2011

Online access. The library also has physical copies.

5
Handbook of brand relationships
Material Type:
Book
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Handbook of brand relationships

Deborah J MacInnis; C. Whan Park; Joseph W Priester; Society for Consumer Psychology.

c2009

Online access

6
Branded : the buying and selling of teenagers
Material Type:
Book
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Branded : the buying and selling of teenagers

Alissa Quart

c2003

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.33 .U6 Q37 2003 )()

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7
Brand choice : revealing customers' unconscious-automatic and strategic thinking processes
Material Type:
Book
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Brand choice : revealing customers' unconscious-automatic and strategic thinking processes

Randolph J. Trappey Arch G Woodside

2005

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.3 .T7 2005 )()

8
Material Type:
Book
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Brand performance in the cigarette industry and the advantage to early entry, 1913-74

Ira Taylor Whitten United States. Federal Trade Commission.

1979

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 9149 .C42 U695 )()

9
Why they buy : American consumers inside and out
Material Type:
Book
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Why they buy : American consumers inside and out

Robert B. Settle Pamela L Alreck

c1986

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HC 110 .C6 S48 1986 )()

10
Material Type:
Video
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The marketing series. 3, The power of the brand

TV Choice Productions, production company.

2010

Online access

11
Consumer-citizens of China the role of foreign brands in the imagined future China
Material Type:
Book
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Consumer-citizens of China the role of foreign brands in the imagined future China

Kelly Tian author. Lily Dong author.

2011

Online access

12
Experience the message : how experiential marketing is changing the brand world
Material Type:
Book
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Experience the message : how experiential marketing is changing the brand world

Max Lenderman

1st ed.. 2006

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.13 .L398 2006 )()

13
Brand hijack : marketing without marketing
Material Type:
Book
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Brand hijack : marketing without marketing

Alex Wipperfürth

2005

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 69 .B7 W553 2005 )()

14
Brands in the balance : meeting the challenges to commercial identity
Material Type:
Book
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Brands in the balance : meeting the challenges to commercial identity

Kevin Drawbaugh

2001

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 69 .B7 D73 2001 )()

15
Firebrands : building brand loyalty in the Internet age
Material Type:
Book
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Firebrands : building brand loyalty in the Internet age

Michael Moon Doug Millison

2000

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 69 .B7 M66 2000 )()

16
The invisible grail : in search of the true language of brands
Material Type:
Book
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The invisible grail : in search of the true language of brands

John Simmons 1948-

2003

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 69 .B7 S56 2003 )()

17
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships
Material Type:
Book
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Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships

William J. McEwen

1st ed.. c2005

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HF 5415.32 .M396 2005 )()

18
Co-branding : the science of alliance
Material Type:
Book
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Co-branding : the science of alliance

Tom Blackett; Bob Boad; Interbrand (Firm)

1999

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 69 .B7 C54 1999 )()

19
Branding : a practical guide to planning your strategy
Material Type:
Book
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Branding : a practical guide to planning your strategy

Geoffrey Randall

2nd ed.. 2000

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 69 .B7 R35 2000 )()

20
Material Type:
Video
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Message in a bottle

Arif Nurmohamed; Andrew Scarborough; BBC Education & Training; Films for the Humanities & Sciences (Firm); Films for the Humanities (Firm); BBC Videos for Education & Training

c2004

Available at UDM McNichols Campus Library  UDM McNichols Campus Library Circulation Desk DVD Collection  (HD 9349 .S633 I7405 2004 DVD )()

21
Ethical chic : the inside story of the companies we think we love
Material Type:
Book
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Ethical chic : the inside story of the companies we think we love

Fran Hawthorne

c2012

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 2785 .H37 2012 )()

21 Results  for Library Catalog (Excludes Articles)

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