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6 Results  for Everything (Includes Articles)

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How price moderates assessments of coffee quality across profiles of gender and experience

Priilaid, D ; Horwitz, B

South African Journal of Business Management, 2016, Vol.47(1), p.49 [Peer Reviewed Journal]

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The hedonic valuation of South African wine brands

Priilaid, D ; van Rensburg, P

South African Journal of Business Management, Mar 2012, Vol.43(1), p.11 [Peer Reviewed Journal]

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Symbolic and functional brand effects in the hedonic assessment of South African wines

Priilaid, D ; van Rensburg, P

South African Journal of Business Management, Sep 2010, Vol.41(3), p.47 [Peer Reviewed Journal]

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Flies in amber: Capturing brand equity-effects in South African rosé wines

Priilaid, D ; Barendse, J ; Kato-Kalule, C ; Mubangizi, A

South African Journal of Business Management, Sep 2013, Vol.44(3), p.21 [Peer Reviewed Journal]

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Are consumers' quality perceptions influenced by brand familiarity, brand exposure and brand knowledge? results from a wine tasting experiment

Priilaid, D ; Human, G ; Pitcher, K ; Smith, T ; Varkel, C

South African Journal of Business Management, Jun 2017, Vol.48(2), p.45 [Peer Reviewed Journal]

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Follow the leader: How expert ratings mediate consumer assessments of hedonic quality

Priilaid, D ; Feinberg, J ; Carter, O ; Ross, G

South African Journal of Business Management, Dec 2009, Vol.40(4), p.51 [Peer Reviewed Journal]

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