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The hedonic valuation of South African wine brands

D. Priilaid ; P. van Rensburg

South African Journal of Business Management, 01 March 2012, Vol.43(1), pp.11-31 [Peer Reviewed Journal]

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Symbolic and functional brand effects in the hedonic assessment of South African wines

D. Priilaid ; P. Van Rensburg

South African Journal of Business Management, 01 September 2010, Vol.41(3), pp.47-69 [Peer Reviewed Journal]

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