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Black business secrets : 500 tips, strategies, and resources for the African American entrepreneur

Dante Lee c2010

Available at Walsh College Troy  Main Stacks  (HB615 .L44 2010 )()

  • Title:
    Black business secrets : 500 tips, strategies, and resources for the African American entrepreneur
  • Author: Dante Lee
  • Subjects: Entrepreneurship; African Americans; New business enterprises; Business incubators; Social entrepreneurship; African American business enterprises; African American businesspeople
  • Description: What it means to be a Black entrepreneur -- Black business facts-- the real story -- Why being a Black entrepreneur makes dollars and sense -- Test your entrepreneurial muscles -- Start-up -- Superstar entrepreneurs -- The new game in town-- social entrepreneurship -- Entrepreneurship -- The entrepreneurial mind-set -- Best practices -- Finance -- Marketing and advertising -- Public relations -- The cyberpreneur -- Business-building resources.
    Black business secrets challenges you to develop the entrepreneurial mind-set and real-life skills that African American business owners must master to compete in a world where most new companies fail within three years. Lee focuses his entrepreneurial lens on subjects like separating black business facts from fiction, building your entrepreneurial muscles with a real business plan, developing brand-building best practices, and discovering if you have what it takes to endure short-term failure to achieve long-term success--P. [4] of cover.
  • Publisher: New York : Smiley Books
  • Creation Date: c2010
  • Format: xiii, 291 p. ; 23 cm.
  • Language: English
  • Identifier: ISBN 9781401929541;ISBN 1401929540
  • Source: 01DAL WC ALMA

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