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Start your own business : the only startup book you'll ever need

Marla Markman; Rieva Lesonsky; Entrepreneur Press c2010

Available at Walsh College Troy  Main Stacks  (HD62.5 .E559 2010 ) and other locations()

  • Title:
    Start your own business : the only startup book you'll ever need
  • Author: Marla Markman; Rieva Lesonsky; Entrepreneur Press
  • Subjects: New business enterprises -- Management; Small business -- Management
  • Description: Foreword / Peter Shea -- pt. 1 : Think -- Introduction -- Take the plunge : get ready to be an entrepreneur -- Good idea! : how to get an idea for your business -- Good timing : should you launch your business part or full time? -- Build it or buy it? : starting a business vs. buying one -- pt. 2 : Plan -- Choose your target : defining your market -- If you build it, will they come? : conducting market research -- The name game : naming your business -- Make it legal : choosing a business structure -- Plan of attack : creating a winning business plan -- Call in the pros : hiring a lawyer and an accountant -- pt. 3 : Fund -- All in the family : financing starts with yourself and friends and relatives -- Nothing ventured, nothing gained : how to find and attract investors -- Looking for loans : the ins and outs of debt financing -- Fed funds : how to get government loans-- pt. 4 : Prepare -- What's your deal? : negotiating successfully / Cliff Ennico -- Site seeking : closing a location for your business -- Looking good : creating a professional image -- Stock answers : the lowdown on inventory -- It's in the mail : setting up mailing systems -- Charging ahead : offering your customers credit -- Cover your assets : getting business insurance -- Staff smarts : hiring employees -- Perk up : setting employee policies and benefits --
    pt. 5 : Buy -- Buyer's guide : business equipment basics -- Business 24/7 : using technology to boost your productivity -- Net works : building your company website -- Keep in touch : using technology to stay connected -- pt. 6 : Market -- Brand aid : building a brand -- Marketing genius : advertising and marketing your business -- Talking points : how to promote your business -- Sell it! : effective superior customer service -- Now serving : offering superior customer service -- pt. 7 : Engage -- Net sales : online advertising and marketing -- Social studies : social media marketing -- Can you relate? : social media networking -- pt. 8 : Profit -- Keeping score : the basics of bookkeeping / J. Tol Broome Jr. -- Making a statement : how to create financial statements / J Tol Broome Jr. -- On the money : effectively managing your finances / J. Tol Broome Jr. -- Pay day : how to pay yourself -- Tax talk : what you need to know about your taxes / Joan Szabo.
  • Publisher: Irvine, Calif. : Entrepreneur Press
  • Creation Date: c2010
  • Format: xii, 780 p. ; 23 cm.
  • Language: English
  • Identifier: ISBN 9781599183879 (pbk. : alk. paper);ISBN 1599183870 (pbk. : alk. paper)
  • Source: 01DAL WC ALMA

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