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Men's deo ads an aberration; Axe, Wild Stone, Set Wet faced ad council wrath [Brand Equity]

Irani, Delshad

The Economic Times, Oct 6, 2011

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  • Title:
    Men's deo ads an aberration; Axe, Wild Stone, Set Wet faced ad council wrath [Brand Equity]
  • Author: Irani, Delshad
  • Description: In an episode of the hit American drama series Mad Men that's set in the swinging sixties, star copywriter Don Draper's secretary, Peggy Olson thrills and perhaps more accurately, stuns an audience of Draper's male colleagues with an insight. Furthermore, what these commercials have done is thrust a metro-mood on to an entire nation which includes young men and women in smaller towns and cities and perhaps more importantly children, according to Harish Bijoor, CEO, Harish Bijoor Consults Inc. Yes, sex happens, one night stands happen, unmarried and married women go for younger men. A pretty girl in the subway attracts the attention of one or all of her fellow male passengers simply due to her supremely fresh floral scent, driving the men mad with suppressed passion.
  • Is Part Of: The Economic Times, Oct 6, 2011
  • Identifier: ISSN: 09718680
  • Subjects: Men ; Women
  • Language: English
  • Source: © ProQuest LLC All rights reserved
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