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Touchstone Pictures Gives MySpace Members the Chance to 'STEP UP' to a Once-in-a-Lifetime Movie and Music Video Role; The Studio's First-of-Its-Kind Contest Takes MySpace Members Across America by Storm

PR Newswire, Jun 23, 2006

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  • Title:
    Touchstone Pictures Gives MySpace Members the Chance to 'STEP UP' to a Once-in-a-Lifetime Movie and Music Video Role; The Studio's First-of-Its-Kind Contest Takes MySpace Members Across America by Storm
  • Description: The multi-month long contest began in mid-May, when MySpace members were invited to join the STEP UP MySpace profile and record themselves dancing to a demo track from the film's soundtrack. Hundreds of entries were received within two weeks from MySpace users across the country, from individual performances to duets, to choreographed group submissions. "This is a great example of an advertiser leveraging the MySpace network at every level. From the incorporation of user generated content directly into the film to MySpace serving as the movie's official website, this effort showcases Disney's continued innovation that engages with the MySpace audience in a meaningful way," said Colin Digiaro, SVP of Sales for MySpace. MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends and discovering popular culture. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities and member forums, MySpace has created a connected community. As the second ranked web domain in terms of page views*, MySpace.com is the most widely-used and highly regarded site of its kind. With more than 80 million member profiles, MySpace is committed to providing the highest quality member experience and will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off.
  • Is Part Of: PR Newswire, Jun 23, 2006
  • Subjects: Touchstone Pictures
  • Language: English
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