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Customer-based brand equity and human resource management image

Anselmsson, Johan ; Bondesson, Niklas ; Melin, Frans

European Journal of Marketing, 2016, pp.1185-1208 [Peer Reviewed Journal]

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  • Title:
    Customer-based brand equity and human resource management image
  • Author: Anselmsson, Johan ; Bondesson, Niklas ; Melin, Frans
  • Description: Purpose The purpose of this study is to investigate the relationship between an organization’s human resource management (HRM) image and its customer-based brand equity. Research into HRM in relation to branding has mostly dealt with how to attract and maintain employees through employer branding. The...
  • Is Part Of: European Journal of Marketing, 2016, pp.1185-1208
  • Identifier: ISSN: 03090566 ; E-ISSN: 17587123 ; DOI: 10.1108/EJM-02-2015-0094
  • Subjects: Marketing ; Brand Equity ; Customer Services ; Employees ; Profitability ; Retail Stores ; Quality of Service ; Human Resource Management ; Guardian ; Lidl ; Walmart Inc
  • Language: English
  • Source: © ProQuest LLC All rights reserved
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