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10 péchés mortels en marketing : symptômes et solutions

Philip Kotler author.

2016

Online access

  • Title:
    10 péchés mortels en marketing : symptômes et solutions
  • Author: Philip Kotler author.
  • Publication Date: 2016
  • Publisher: Paris, France : Maxima, Laurent du Mesnil éditeur
  • Format: 1 online resource (80 pages).
  • Identifier: ISBN 2-8188-0657-7
  • Subjects: Marketing -- Management; Electronic books
  • Language: French
  • Source: 01DAL UDM ALMA

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