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The $10 trillion prize : captivating the newly affluent in China and India

Michael J Silverstein


Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HC 430 .C6 A13 2012 )()

  • Title:
    The $10 trillion prize : captivating the newly affluent in China and India
  • Author: Michael J Silverstein
  • Description: Consumption in China and India : the dawn of a golden age -- The new revolutionaries : the rise of the middle classes -- The boom of the superrich : the millionaires (and billionaires) -- The next -but-one billion : the future of the left-behinds -- Finding the new consumer: the urban centers and rural communities -- The power of the purse : the new female consumers -- Food and drink : acquired tastes: cookies, wine, whiskey, and tea -- House and home: the "des res," furniture and the fridge -- Luxury : trading up in China and India : fast cars, watches, and catwalk clothes -- Digital life: Netizens, e-shoppers, and the new Internet giants -- Education : the escalator to higher-paying jobs -- Paisa vasool: how to captivate the newly affluent in China and India -- The boomerang effect: the global impact of the race for resources -- Fast forward: doing business and the accelerator mind set -- The BCG playbook: practical strategies for winning over new consumers in China and India -- A letter to the next generation : renewal and the American dream -- Worlds of difference : the regions of China and India -- Risks and the hit-the-wall scenario : how to manage volatility.
  • Local Note: acq2013mrk
  • Publication Date: c2012
  • Publisher: Boston : Harvard Business Review Press
  • Format: xix, 314 p. : ill. ; 24 cm.
  • Identifier: ISBN 9781422187050 (alk. paper);ISBN 1422187055 (alk. paper)
  • Subjects: Consumers -- China; Consumers -- India; Affluent consumers -- China; Affluent consumers -- India; Consumers -- China -- Attitudes; Consumers -- India -- Attitudes
  • Language: English
  • Source: 01DAL UDM ALMA

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