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Social stereotyping and the concept of party identification

Hurwitz, Jon

Political Psychology, Dec 1984, Vol.5(4), pp.707-736 [Peer Reviewed Journal]

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  • Title:
    Social stereotyping and the concept of party identification
  • Author: Hurwitz, Jon
  • Description:

    For years, students of electoral behavior have accepted the "Michigan" conceptualization of party identification as stable, enduring, and psychological (i.e., capable of influencing other political attitudes). More recently, flexible models have been introduced, largely to account for the increasing instability and fluidity of Party ID over the past two decades. Yet, the flexible models are unable to explain the rather remarkable perseverance of Party ID among a large portion of the electorate. This essay synthesizes these two models of partisanship, utilizing the social-psychological concept of stereotyping. Partisanship and stereotypes share a number of common characteristics. By reconceptualizing partisanship as a stereotyped view of a political party, we are able to explain current trends toward party dealignment, as well as numerous other paradoxes and findings which have puzzled students of electoral behavior.


  • Is Part Of: Political Psychology, Dec 1984, Vol.5(4), pp.707-736
  • Subjects: Party Identification ; Stereotypes ; Political Science
  • Language: English

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