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The hedonic valuation of South African wine brands

D. Priilaid ; P. van Rensburg

South African Journal of Business Management, 01 March 2012, Vol.43(1), pp.11-31 [Peer Reviewed Journal]

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  • Title:
    The hedonic valuation of South African wine brands
  • Author: D. Priilaid ; P. van Rensburg
  • Description: Working with a set of 35 South African wine brands identified in Priilaid and Van Rensburg (2010a), this study presents two brand valuation techniques that combine non-ordinal wine valuation models with conventional methods of valuation. The...
  • Is Part Of: South African Journal of Business Management, 01 March 2012, Vol.43(1), pp.11-31
  • Identifier: ISSN: 2078-5585 ; E-ISSN: 2078-5976 ; DOI: 10.4102/sajbm.v43i1.173
  • Subjects: Business
  • Language: English

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