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Data mining for business applications

Carlos Soares; Rayid Ghani


Online access

  • Title:
    Data mining for business applications
  • Author: Carlos Soares; Rayid Ghani
  • Description: pt. 1. Data mining methodology -- pt. 2. Data mining applications of today -- pt. 3. Data mining applications of tomorrow.
    Data mining is already incorporated into the business processes in many sectors such as health, retail, automotive, finance, telecom and insurance as well as in government. This technology is well established in applications such as targeted marketing, customer churn detection and market basket analysis. It is also emerging as an important technology in a wide range of new application areas, such as social media, social networks and sensor networks. These areas pose new challenges both in terms of the nature of available data and the underlying support technology. This book contains extended v
  • Publication Date: 2010
  • Publisher: Amsterdam : IOS Press
  • Format: 1 online resource (196 p.).
  • Identifier: ISBN 6612956178;ISBN 1-282-95617-5;ISBN 9786612956171;ISBN 1-60750-633-5
  • Subjects: Data mining; Business -- Data processing; Electronic books
  • Language: English
  • Source: 01DAL UDM ALMA

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