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Consuming kids the commercialization of childhood

Adriana Barbaro; Jeremy Earp; Jason T Young; Alex Peterson; Media Education Foundation


Available at UDM McNichols Campus Library  UDM McNichols Campus Library Circulation Desk DVD Collection  (HF 5415.332 .C45 C66 2008 DVD )()

  • Title:
    Consuming kids the commercialization of childhood
  • Author: Adriana Barbaro; Jeremy Earp; Jason T Young; Alex Peterson; Media Education Foundation
  • Description: Introduction (6:33) -- The floodgates open (7:04) -- By any means necessary (10:44) -- Under the microscope (7:09) -- Brand new world (6:12) -- Cradle to grave (8:47) -- Rewiring childhood (9:47) -- Our future (7:55). Extras include: What parents can do (9:34) -- Barney vs Power Rangers (7:51) -- Jolts and tricks (7:15).
    Discusses the practices of a multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and video games to educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Video raises questions about the ethics of children's marketing and its impact on the health and well-being of kids.
  • Local Note: acq2012dvd
  • Publication Date: c2008
  • Publisher: Northampton, Mass. : Media Education Foundation
  • Format: 1 videodisc (67 min.) : sd., col. ; 4 3/4 in.
  • Identifier: ISBN 193286928X;ISBN 9781932869286
  • Subjects: Child consumers -- United States; Advertising and children -- United States; Marketing research -- United States; Documentary films; Nonfiction films; Video recordings for the hearing impaired
  • Language: English
  • Source: 01DAL UDM ALMA

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