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Marketing research in the year 2000

Julius, Marc

Medical Marketing and Media, Jan 1997, Vol.32(1), pp.64-67

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  • Title:
    Marketing research in the year 2000
  • Author: Julius, Marc
  • Description: The next decade will require yet another change in the role of market researchers, becoming more active, and functioning as the navigators of the marketing team by identifying the route to success. Because of rapidly evolving change within the US healthcare delivery system, and internal changes within...
  • Is Part Of: Medical Marketing and Media, Jan 1997, Vol.32(1), pp.64-67
  • Identifier: ISSN: 00257354
  • Subjects: Us ; Health Care Industry ; Market Research ; Roles ; Predictions ; Us ; Health Care Industry ; Market Research
  • Language: English
  • Source: © ProQuest LLC All rights reserved
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