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Covert persuasion : psychological tactics and tricks to win the game

Kevin Hogan James Speakman 1968-

c2006

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (BF 637 .P4 H63 2006 )()

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  • Title:
    Covert persuasion : psychological tactics and tricks to win the game
  • Author: Kevin Hogan
  • James Speakman 1968-
  • Description: Covert persuasion begins in the mind -- From "no" to "yes" -- Covert strategies for changing beliefs -- Covert persuasion 101, the tactics -- The words of covert persuasion -- Focused-outcome mindset -- 20 keys to using covert persuasion in story -- Using questions to covertly persuade -- Using emotions to covertly persuade -- 27 observations about people -- Putting it all together.
  • Local Note: acq2007acc
    acq2007bus
    acq2007dsc
    acq2007fin
    acq2007mgt
    acq2007mrk
  • Publication Date: c2006
  • Publisher: Hoboken, N.J. : John Wiley & Sons, Inc.
  • Format: xvi, 223 p. : ill ; 23 cm.
  • Identifier: ISBN 0470051418 (cloth : alk. paper);ISBN 9780470051412 (cloth : alk. paper)
  • Subjects: Persuasion (Psychology); Selling -- Psychological aspects; Interpersonal communication; Interpersonal relations
  • Language: English
  • Source: 01DAL UDM ALMA

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