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Making dough : the 12 secret ingredients of Krispy Kreme's sweet success

Kirk Kazanjian Amy Joyner

c2004

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (HD 9057 .U64 K755 2004 )()

  • Title:
    Making dough : the 12 secret ingredients of Krispy Kreme's sweet success
  • Author: Kirk Kazanjian
  • Amy Joyner
  • Description: Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back.
  • Local Note: acq2004mrk
  • Publication Date: c2004
  • Publisher: Hoboken, N.J. : John Wiley & Sons
  • Format: xviii, 222 p. ; 24 cm.
  • Identifier: ISBN 0471432091 (cloth)
  • Subjects: Krispy Kreme Doughnuts; Baked products industry -- United States -- Case studies
  • Language: English
  • Source: 01DAL UDM ALMA

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