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Handbook of media management and economics

Alan B Albarran; Sylvia M Chan-Olmsted; Michael O. Wirth 1951-

2006

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (P 96 .M34 H366 2006 )()

  • Title:
    Handbook of media management and economics
  • Author: Alan B Albarran; Sylvia M Chan-Olmsted; Michael O. Wirth 1951-
  • Description: Historical trends and patterns in media management research / Alan B. Albarran -- Historical trends and patterns in media economics / Robert G. Picard -- Theoretical approaches in media management research / Bozena I. Mierzjewska and C. Ann Hollifield -- Paradigms and analytical frameworks in modern economics and media economics / Steven S.Wildman -- Regulatory and political influences on media management and economics / Barbara A. Cherry -- Issues in human relations management / James W. Redmond -- Issues in financial management / Ronald J. Rizzuto -- Issues in strategic management / Sylvia M. Chan-Olmsted -- Issues in media product management / Angel Arrese Reca -- Issues in transnational media management / Richard A. Gershon -- Issues in marketing and branding / Walter S. McDowell -- Issues in media management and technology / Sylvia M. Chan-Olmsted -- Issues in media management and the public interest / Philip M. Napoli -- Industry-specific management issues / Douglas A. Ferguson -- Issues in market structure / Hans van Kranenburg and Annelies Hogenbirk -- Media competition and levels of analysis / John Dimmick -- The economics of media consolidation / Todd Chambers and Herbert H. Howard -- The economics of media programming / DavidWaterman -- Issues in network/distribution economics / Benjamin J. Bates and Kendra S. Albright -- Issues in media convergence / Michael O. Wirth -- Issues in media globalization / Alfonso Sanchez-Tabernero -- Quantitative methods in media management and economics / Randal A. Beam -- Methodological approaches in media management and media economics research / Gillian Doyle and Simon Frith -- Qualitative research in media management and economics / C. Ann Hollifield and Amy Jo Coffey -- Media finance and valuation / Gary W. Ozanich -- Audience research and analysis / Patricia F. Phalen -- Directions for media management research in the 21st century / Dan Shaver and Mary Alice Shaver -- Future directions for media economics research / Stephen Lacy and Johannes M. Bauer -- Global media management and economics / David H. Goff.
  • Local Note: acq2006com
  • Publication Date: 2006
  • Publisher: Mahwah, N.J. : L. Erlbaum Associates
  • Format: xviii, 750 p. : ill ; 26 cm.
  • Identifier: ISBN 0805850031 (casebound : alk. paper);ISBN 080585004X (pbk. : alk. paper)
  • Subjects: Mass media -- Management; Mass media -- Economic aspects
  • Language: English
  • Source: 01DAL UDM ALMA

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