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The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world

Al Lieberman author. Patricia Esgate author.

second edition.. 2014

Available at UDM McNichols Campus Library  UDM McNichols Library Stacks  (P 96 .M36 L54 2013 )()

  • Title:
    The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world
  • Author: Al Lieberman author.
  • Patricia Esgate author.
  • Description: 1. Begin with the Basics: The What and Where of Entertainment -- 2. Getting the Product to Market: Who and How -- 3. Marketing Movies: Building Wannasee, Haftasee, and Mustsee -- 4. The Business of Broadcasting: Network TV, Syndication, and Radio -- 5. The Rising Tide of Technology: Television Content Delivery in a Digital Age -- 6. Digital Disruption -- 7. Publishing: The Printed Word Goes Digital -- 8. A Handful of Content: Games, Mobile Applications, and Mobile Marketing -- 9. The Universal Language: Music -- 10. Major Leagues, Major Money: Sports -- 11. On the Road: Travel and Tourism -- 12. What's Next: A Global Snapshot -- 13. Where Do We Go From Here.
  • Local Note: acq2014mrk
  • Publication Date: 2014
  • Publisher: Upper Saddle River, New Jersey : FT Press/Pearson Education Inc.
  • Format: viii, 294 pages ; 24 cm.
  • Identifier: ISBN 9780133092080 (hbk.);ISBN 0133092089 (hbk.)
  • Subjects: Mass media -- Marketing; Amusements -- Marketing
  • Language: English
  • Source: 01DAL UDM ALMA

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